Which airline problems should be fixed first?
14,640 customer tweets to six US airlines, cleaned, given topics by AI tested against my own labels, and ranked by what to fix first.
Kanchana Songklod กัญจนา ทรงกรด
I turn what Thai consumers post online into reasons a brand can act on.
Why people complain, what makes them switch, which issue will spread next. I read social data every day, and I turn it into findings and recommendations for marketing and service teams.
Projects
Self-initiated projects using public posts. No client data is shown.
Skills and tools
Tools I use
ExcelPivot tables, lookups
Google SheetsCoding and cleaning data
Power BIDashboards
PowerPointClient reports
ClaudeAI assistant
ChatGPTAI assistant
What I can do
Social listening
Keyword and Boolean query setup, sentiment and category coding, real-time alerting
Analysis
Topic grouping, share of voice, engagement analysis
Reporting
Weekly and monthly insight reports in Thai and English
Automation
Using AI to check report numbers, links and spelling before client delivery
Experience
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Jul 2025 – now
Social Data Management
Wisesight
Monitor and code social mentions for clients in automotive, telecom, retail and the public sector. Send issue alerts and write weekly and monthly reports.
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Apr 2024 – Jun 2025
Social Media Customer Service
True Touch, for Thai Samsung Electronics
Answered questions about Samsung products and worked with other teams to solve them, on Facebook, Pantip and X (Twitter).
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Apr 2022 – Mar 2024
Store staff, full-time then part-time while studying
Lotus's (CP Axtra)
Served customers at the service desk, issued tax invoices and kept the store in order.
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2024
Bachelor's degree, Information Technology
Dhonburi Rajabhat University
Let's talk about your consumers
Open to Data Analyst roles in Bangkok or remote.